By default, the auto follow-up sequence stops only if the recipient replies to the same email thread.

If you enable the option Stop the auto follow-up sequence if any email is received from the recipient, even if it’s not a direct reply to an email in the sequence, the sequence will stop as you receive an email from that recipient, even if it’s not directly an answer to an email in the sequence. Use this to avoid extra follow-ups when the recipient replies in a new email. This helps you seem considerate and aware, improving your relationship-building.

Example Scenario

Consider a scenario where you are running an email marketing campaign for a real estate agency, sending out a series of scheduled auto follow-up emails to a list of potential clients who have shown interest in purchasing property. The purpose of your email sequence is to encourage them to schedule a property viewing or discuss their specific needs.

Now, suppose one of these potential clients, Emily, decides to reach out after receiving your first auto follow-up email. Instead of replying directly to the thread, she sends you a new email with her inquiries about a particular property and some questions on financing options.

If the default setting is used, Emily would continue to receive automated follow-up emails because her response is not on the same email thread. This might appear to her as if you’re not cognizant of her efforts to engage and could potentially irritate her, damaging the rapport you’re trying to build.

By enabling the option to “Stop the auto follow-up sequence if any email is received from the recipient,” you’re ensuring that, upon receiving Emily’s separate email, the sequence is halted. This demonstrates attentiveness and respect for her communication, making her feel valued and listened to. It also provides a smoother and more personalized interaction, as you can now customize your subsequent responses based on her specific questions, strengthening your business relationship.