Use merge tags like *|FirstName|* or *|EMAIL|* to personalize campaigns with data loaded from a spreadsheet/CSV or Google Contacts, or select them from the Merge Tags menu. Set fallback values (e.g., *|FIRST_NAME|Friend|*) to ensure a friendly default when a contact field is empty.
Articles Tagged: marketing
How merge tags are loaded from Google Contacts
Use merge tags to personalize emails with recipient-specific data (e.g., *|FirstName|*, *|LastName|*). If a tag’s value is missing during campaign creation, cloudHQ will pull it from the corresponding Google Contacts fields, including custom fields.
Email templates support for mail merge and merge tags
Introduction Supported Merge Tags by Email Templates How to Insert a Merge Tag into My Email Template Fallback Values Introduction A merge tag is a snippet of code that lets you include specific user details (like first name, last name, etc.) in emails. Essentially, merge tags enable you to add personalized or dynamic content to […]
How to use merge tags in text campaigns
A merge tag is a bit of code that allows you to insert unique user data (URL, text, etc.) into text messages. This support notes explain how to use them for text message campaings.
Merge tags fallback values
Merge tags fallback values are used in email marketing and document generation to ensure that a placeholder or variable has a default value if the expected data is missing or unavailable. This is particularly useful in personalization fields, where missing data can otherwise lead to awkward or unprofessional results. How Merge Tags and Fallback Values […]
How do I map fields to be merged from my CSV into my emails?
MailKing and Gmail Auto Follow Up are two of cloudHQ’s Chrome extensions that can parse CSV and Excel files as the source of merged data. How does it work? cloudHQ will map columns’ names from your CSV/Excel to merge tags. The merge tags will then be added to the Merge Tags Menu. You can also […]