When a subscribed contact in your audience opts out of future email marketing, it’s called an unsubscribe. CAN-SPAM, CASL in Canada, and other anti-spam laws require cloudHQ to have an unsubscribe process in place.
You must include an unsubscribe link in all of your email campaigns.
Mailking doesn’t allow outside unsubscribe processes, so you need to use the unsubscribe link we provide
If you see high rates of abuse complaints or unsubscribes, we recommend you use the double opt-in process for audience subscriptions.
Using merge tags
A merge tag is a snippet of code designed to include personalized user data in emails, which is automatically substituted with specific content when sent.
The merge tag for unsubscribe link is *|UNSUB|*. If you add this merge tag in text, this merge tag will be automatically replaced with a link to unsubscribe from your campaigns.
Text-only email campaigns
To add an unsubscribe link to text-only MailKing or Gmail Auto Follow Up campaigns (campaigns that send text-only email templates), then click on the Merge tag and then select Unsubscribe Link
HTML designed email campaigns (for marketing emails)
You can unsubscribe link to HTML-designed email MailKing, or Gmail Auto Follow Up campaigns (HTML-designed email templates) by adding the:
- by adding unsubscribe block
- by adding *|UNSUB|* merge tag to a text block.
Add *|UNSUB|* merge tag to a text block