Getting started with merge tags for email

A merge tag is a bit of code that allows you to insert unique user data (first name, last name, etc.) into emails. In other words, you can use merge tags to insert personalized or dynamic content into the campaigns you send. Merge tag example For example, to include your contacts’ email addresses in your […]

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What are bounced emails?

Bounced emails result from permanent (hard) or temporary (soft) delivery issues, like invalid addresses or server downtime. To protect email reputation in marketing campaigns, it’s vital to monitor bounce rates and remove addresses causing hard bounces.

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Risks and considerations when purchasing email lists

Purchasing email lists can lead to various challenges, including legal issues, reputational damage, and potential breaches of email marketing platforms’ policies. Such lists may also contain unfamiliar recipients, leading to higher bounce rates and flagged spam concerns. Instead of buying lists, it’s advisable to organically grow your email base, focusing on quality content and utilizing tools like Export Emails to Sheets to streamline and manage the process. This approach not only ensures better email deliverability but also bolsters sender reputation, driving more successful email campaigns.

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Requirements for MailKing bulk senders

In February 2024, Gmail started requiring that bulk senders comply with the new regulations outlined in the blog article. Authenticate their email: Bulk senders must authenticate their emails following well-established best practices to enhance email security. Enable easy unsubscription: Large senders must allow Gmail recipients to unsubscribe from commercial emails with a single click and […]

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Where do I find my BCC address in Salesforce?

Here’s how to access your BCC address in Salesforce: Find your user name at the upper right corner and select the drop down bar. Select “My Settings” or “Setup” from the drop down bar. Select the Email tab under “My Settings” Select the “My Email to Salesforce” tab You will see your email to Salesforce […]

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How to send polls and survey via MailKing?

The benefits of sending polls/survey campaigns via MailKing instead directly from Google Gmail are the following:

  • poll responses are automatically linked to the recipient’s email address
  • The results of your poll and survey are automatically added to a Google spreadsheet which is generated as a report of the campaign. So in one spreadsheet, you will have tracking info, stats, and all your poll responses.

To add polls your campaign just drag Polls into your email.

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