Bounced emails result from permanent (hard) or temporary (soft) delivery issues, like invalid addresses or server downtime. To protect email reputation in marketing campaigns, it’s vital to monitor bounce rates and remove addresses causing hard bounces.
Auto Follow Up for Gmail
Risks and considerations when purchasing email lists
Purchasing email lists can lead to various challenges, including legal issues, reputational damage, and potential breaches of email marketing platforms’ policies. Such lists may also contain unfamiliar recipients, leading to higher bounce rates and flagged spam concerns. Instead of buying lists, it’s advisable to organically grow your email base, focusing on quality content and utilizing tools like Export Emails to Sheets to streamline and manage the process. This approach not only ensures better email deliverability but also bolsters sender reputation, driving more successful email campaigns.
How to use merge tags in text campaigns
A merge tag is a bit of code that allows you to insert unique user data (URL, text, etc.) into text messages. This support notes explain how to use them for text message campaings.
How to add an unsubscribe link to MailKing or Auto Follow Up for Gmail campaign
Mailking and Auto Followup email campaigns support automatic unsubscribe links. This support note explains how to add it.
How to change pre-header text (also called Johnson Box or preview text)
When you send an email, your recipients see your name, the subject line, and the pre-header text.
It is important to write a good pre-header text so recipients are more likely to open your campaigns.
How to set up Gmail or Google Workspace (G Suite) aliases
Email addresses that forward to your primary email are known as aliases. There are a variety of ways that you can create Gmail and Workspace (formerly G Suite) aliases. Gmail users: Create Gmail email aliases using the plus and dot notation Google Workspace: Create Gmail email aliases without admin permissions Google Workspace: Create Gmail email […]
Merge tags fallback values
Merge tags fallback values are used in email marketing and document generation to ensure that a placeholder or variable has a default value if the expected data is missing or unavailable. This is particularly useful in personalization fields, where missing data can otherwise lead to awkward or unprofessional results. How Merge Tags and Fallback Values […]
How to make a spreadsheet with email campaign recipients and how to use merge tags
- How do I map spreadsheet data to my emails?
- How do I export spreadsheet data from Salesforce?
- How do I export my contacts from LinkedIn?
- How to create a list of email addresses from Gmail messages?
How do I map fields to be merged from my CSV into my emails?
MailKing and Gmail Auto Follow Up are two of cloudHQ’s Chrome extensions that can parse CSV and Excel files as the source of merged data. How does it work? cloudHQ will map columns’ names from your CSV/Excel to merge tags. The merge tags will then be added to the Merge Tags Menu. You can also […]
How to send a preview email for your email campaign
Different email programs display your HTML email differently, so we recommend you preview and test your campaign content before you send it. In this article, you’ll learn how to preview your campaign in MailKing’s preview mode, and how to send test emails. In Email Campaign Editor, click on the Preview tab: Select the recipient from […]