What are bounced emails?

Bounced emails result from permanent (hard) or temporary (soft) delivery issues, like invalid addresses or server downtime. To protect email reputation in marketing campaigns, it’s vital to monitor bounce rates and remove addresses causing hard bounces.

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Risks and considerations when purchasing email lists

Purchasing email lists can lead to various challenges, including legal issues, reputational damage, and potential breaches of email marketing platforms’ policies. Such lists may also contain unfamiliar recipients, leading to higher bounce rates and flagged spam concerns. Instead of buying lists, it’s advisable to organically grow your email base, focusing on quality content and utilizing tools like Export Emails to Sheets to streamline and manage the process. This approach not only ensures better email deliverability but also bolsters sender reputation, driving more successful email campaigns.

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How to set up Gmail or Google Workspace (G Suite) aliases

Email addresses that forward to your primary email are known as aliases. There are a variety of ways that you can create Gmail and Workspace (formerly G Suite) aliases. Gmail users: Create Gmail email aliases using the plus and dot notation Google Workspace: Create Gmail email aliases without admin permissions Google Workspace: Create Gmail email […]

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Email campaigns support for mail merge and merge tags

A merge tag is a bit of code that allows you to insert unique user data (first name, last name, etc.) into emails. In other words, you can use merge tags to insert personalized or dynamic content into the campaigns you send. Merge tag example For example, to include your contacts’ email addresses in your […]

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