This video shows how to enhance email interaction by adding a clickable button using Gmail Button, which can lead to increased click-through rates.
- Clickable buttons in emails are more effective than plain links.
- Statistics suggest a 67% higher click probability with a button compared to a regular link.
- Gmail Button allows for easy creation of these clickable buttons.
- To add a button, click the Insert Button icon when composing an email in Gmail.
- Customize the button’s text, link, style, color, and borders within the Gmail Button window.
- Insert the button into the email and align it as desired.
- Use buttons to direct recipients to various online resources such as websites, blogs, videos, and product pages.