Use merge tags like *|FirstName|* or *|EMAIL|* to personalize campaigns with data loaded from a spreadsheet/CSV or Google Contacts, or select them from the Merge Tags menu. Set fallback values (e.g., *|FIRST_NAME|Friend|*) to ensure a friendly default when a contact field is empty.
Articles Tagged: merge tags
How merge tags are loaded from Google Contacts
Use merge tags to personalize emails with recipient-specific data (e.g., *|FirstName|*, *|LastName|*). If a tag’s value is missing during campaign creation, cloudHQ will pull it from the corresponding Google Contacts fields, including custom fields.
Is the *|FIRST_NAME|* merge tag always replaced?
Is the *|FIRST_NAME|* merge tag always replaced? When the campaign sends, all merge tags are replaced before the email goes out. Every recipient sees their own values. Merge tag values come from: A spreadsheet or CSV loaded when you create the campaign (each column becomes a merge tag) Google Contacts